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Sunday 22 July 2007

Sahib, Plz try our product !

He is a person in formal attire and oil slicked hair at our door-step. Oh, How can I forget his tie which neither suits him nor the hot n muggy Indian Climate. His language is also polished to the limit! He then speaks with utter most respect,
" Sahib, plz try this product. This is the best and the latest. This was researched in JAPAN. Sahib, plz buy it. Its the cheapest and of the best quality. "
OR
" Madam, this is our latest offering. Buy one and get one free. Buy it now as offer is limited. "
Nowadays, Sahib has been replaced with Sir.
Sound Familiar ?
Yes, He is our very own "Door to Door Salesman". A sight common in every part of India. Its not only small scale companies but also Telecom giants, Home-Care Companies, Financial Institutions who use them.

He has to be a perfect speaker and user of Communication skill. He must posses excellent attention catching power and convincing power. He looks out for the customers' weak points and must exploit upon them safely without invading their privacy. He must prove his product's competence and must convince the customer for buying it.
After all he has to impress his customers.

Like a CEO of a company, he has a target to achieve before the deadline. He is as important as business executive for the company. However neither is he a CEO nor a business executive but a simple Sales Man with polished looks and habits. He works at the grass root level for the company and reaches out to the remotest of remote of viable markets.
Where other forms of product exposure fails, salesman has a vital role to play. After all he interacts directly with his customers.

However, they also belong to the worst irritating class of people whom a person would want to meet at door step. As technology has advanced, so are their skills and format or canvassing.
Telephone and e-Mails are the latest trends.
Every Mobile/Land line owner might have received calls from Financial Institutions regarding Loans and Credit Cards.

Recently I had an interesting experience in dealing with a new genre of sales-man. The invitation to friends house for dinner turned out to be a bait for enrolling me into a group forming scheme, which he was a part of. Since he was bad at canvassing he had invited his another friend who had enrolled him to persuade me into it.
Well the general modus operandi of such schemes are as follows:

Step 1 : Data Bombardment. They storm you with lots and lots of data to get you interested.

Step 2 : Now they mention the name of the company whose scheme he sells and tries relating it to the data he earlier bombarded.

Step 3 : They then start telling you about the importance of money and the so called "economic freedom" and start telling you about making groups.
If you try asking them, why to join or what about investment part; they quickly tell you that all your doubts will be answered later forcing you to keep mum and listen! He then explains that how easy it is to earn loads of money by enrolling simply a few people. He then tries bringing interest by extrapolating the data for a year and gets the amount you will get to Lakhs and Lakhs!

Step 4 : Then he gets to the main stuff about enrollment or Investment slowly and safely.

Step 5 : he then gives his own example as to how much money he has made and how his life is better because of this. Then he will ask you when r u joining ?????


Initially I thought maybe he has some doubt in studies as he is a junior from my own engineering branch. Then I could feel he was using his skills in Marketing. How he was trying to relate his buisness with things related to me(mother-tongue,Native place etc). As time passed I was getting tired of this continuous data bombardment and simply asked him to cut the crap and come to the point.
I felt sad that my good friends uses such method for selling their products.

I simply hate facing them on my doorstep!


2 comments:

Techmaster said...

I believe u are referring to eebzy or some sort of that thing? Make chains and earn money. I too have heard about it and its really for those who have got amazing marketing skills [read fooling people].

SBF said...

Not only eebzy, there are many such schemes. I remember my friend joining such type of a SMS group( something to do with sending sms promotions). The thing is only a few people at the top of pyramid gets to enjoy it. Also, one fine day they disappear into thin air.


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